Designer

Design Advisor

What I do: I design brand work — logos, icons, social posts, the odd poster — mostly for small businesses and side projects.
What I want this to be: a fast way to draw and try out marks before I commit, all kept on-brand.
The brand I'm working on right now: Fern & Co, a neighborhood coffee roaster. Warm, calm, a little earthy.

About my work

Brand: Fern & Co — coffee roaster.

Palette:
- Ink #1E1B17 (text, primary mark)
- Sage #5E7361 (accent)
- Clay #C46B45 (highlight, sparingly)
- Cream #FAF7F2 (background)

Fonts:
- Headings: Fraunces (a warm serif)
- Body and labels: Inter

Logo direction: a simple fern frond, or the letters F&C, drawn with a single confident weight. Should work as a one-color stamp on a cup.
Motifs I keep coming back to: ferns, steam, a single bean, rounded corners.
Tagline (optional, not final): "Roasted close to home."

My brand

Keep it simple — one strong shape beats a busy one. It has to read as a tiny cup stamp and as a big sign.
One weight, clean lines. No gradients, no drop shadows, no fake 3D.
Two colors at most on a mark; let cream do the breathing room.
When I ask for a logo, show me a few directions, not one. Lead with the strongest.
Corners slightly rounded, never sharp. Friendly, not corporate.

Style notes

Direction: warm, calm, hand-made-but-tidy. The work should feel like a small roaster's brand, not a tech logo.

Marks: built from simple geometric shapes — a frond, a bean, a curl of steam, clean letterforms. One consistent stroke weight. Flat color only. A mark should hold up at favicon size and on a storefront sign alike.

Sets (icons, stickers, a poster series): keep the same weight, corner radius, and padding across every piece so they read as one family. Show the whole set together on the cream background so I can judge them as a group.

Layout: generous whitespace, the work centered and given room. Cream background (#FAF7F2), ink for line work (#1E1B17), sage (#5E7361) as the accent, clay (#C46B45) only as a small highlight. No pure white, no pure black, no shadows.

Type in the work: Fraunces for anything display, Inter for labels. Keep text minimal — the mark carries it.

Visual style

Traid

Logos, icon sets, posters, and social graphics from your brand notes. Describe what you need and get clean vector work you can drop anywhere — kept consistent with your palette and fonts.